Amanté is positioned as a premium women's intimate-wear and lifestyle brand combining comfort, modern design, fit and functional garment construction.

The brand develops products for everyday wear, special occasions, active lifestyles, leisure and travel requirements.

Amanté commenced operations in 2007 and has developed a presence in the Indian and South Asian intimate-wear markets.

The supplied listing describes the brand as part of MAS Holdings and states that its products combine manufacturing expertise with an understanding of fit, comfort and women's apparel requirements.

• Lingerie and bras
• Women's panties
• Sleepwear
• Loungewear
• Athleisure clothing
• Sports bras
• Swimwear
• Shapewear
• Camisoles and slips
• Lingerie accessories

The lingerie collection includes everyday and occasion-oriented products developed for different levels of support, coverage and styling.

• T-Shirt Bras — Designed for a smooth appearance and comfortable everyday use.
• Push-Up and Balconette Bras — Designed to provide enhanced lift and structured support.
• Wire-Free Bras — Developed for comfortable everyday wear without underwire construction.
• Lace Lingerie — Fashion-led intimate wear intended for special occasions.
• Full-Coverage Bras — Designed to provide greater coverage and support.
• Panties — Available in formats such as hipsters, bikinis and thongs.

Amanté offers sleepwear and loungewear developed using soft fabrics, comfortable silhouettes and contemporary styling.

• Nightdresses
• Robes
• Co-ord sets
• Camisoles
• Cotton sleepwear
• Modal sleepwear
• Satin sleepwear

The brand's athleisure range combines performance-oriented construction with modern everyday styling.

• Sports bras with different support levels
• Leggings
• Joggers
• Breathable activewear
• Flexible performance fabrics
• Layering tops

Amanté's swimwear collection includes products designed around comfort, support and contemporary beachwear styling.

• Bikinis
• Tankinis
• One-piece swimsuits
• Supportive swimwear designs
• Figure-flattering cuts
• Printed and coloured swimwear

• Tummy tuckers
• High-waist shaping briefs
• Shaping camisoles
• Bodysuits
• Seamless shapewear
• Camisoles
• Slips
• Tube bras

• Bra strap converters
• Bra extenders
• Lingerie wash bags
• Travel pouches
• Intimate-wear care accessories

The brand states that it prioritises fit testing, inclusive sizing and feedback from women with different body shapes and lifestyle requirements.

Products are intended to balance visual styling with support, movement, comfort and long-duration wear.

The supplied brand description states that a significant part of the design team is composed of women.

The design approach is intended to incorporate empathy, technical understanding, fit requirements and practical customer feedback.

Amanté serves customers through exclusive retail stores and online shopping channels.

• Product filtering and navigation
• Fit-finder tools
• Size charts
• Product and fabric information
• Secure online checkout
• Product recommendations
• Customer reviews
• In-store product assistance

• Established Fashion Brand — Amanté has operated in the intimate-wear segment since 2007.
• Diversified Product Portfolio — The range includes lingerie, sleepwear, athleisure, swimwear, shapewear and accessories.
• Premium Market Positioning — The brand focuses on quality fabrics, fit, comfort and contemporary fashion.
• Retail and Online Presence — Customers can interact with the brand through both physical and digital channels.
• Operating Support — Operating manuals, head-office guidance and IT systems are listed.
• PAN-India Expansion — Franchise opportunities are listed across Indian states and Union Territories.

The opportunity may suit fashion retailers, apparel entrepreneurs and investors interested in premium women's innerwear and lifestyle products.

• Ability to invest in a premium commercial retail outlet
• Interest in women's fashion and apparel retail
• Capability to manage inventory and product categories
• Commitment to customer privacy and professional service
• Ability to recruit and manage trained retail staff
• Willingness to follow visual-merchandising and operating standards

• Investment Range — INR 50 lakh to INR 1 crore.
• Franchise or Brand Fee — The supplied listing displays INR 000.
• Anticipated Return on Investment — 40%, according to the structured franchise listing.
• Likely Payback Period — 1 to 2 years.
• Performance Guarantee — The listing states that a performance guarantee is available.

The franchise or brand fee is displayed as INR 000, which appears incomplete or incorrectly entered.

Applicants should confirm the franchise fee, security deposit, opening inventory, interiors, fixtures, signage, technology charges and working-capital requirements directly with the brand.

The supplied listing states an anticipated return on investment of 40%, a payback period of one to two years and a performance guarantee.

Prospective investors should verify store sales assumptions, product margins, inventory holding, staff costs, rent, marketing expenses, discounting and the written conditions of any performance guarantee.

• Property Type — Commercial.
• Floor Area Requirement — 500 to 800 sq. ft.
• Preferred Location — Suitable commercial locations across India.

• Detailed operating manuals are provided.
• Expert guidance from the head office is available.
• Current IT systems are included.
• Store-opening guidance is listed.

• A standard franchise agreement is available.
• The franchise agreement term is three years.
• The agreement is renewable.

Amanté lists franchise expansion opportunities across North, South, East, West and Central India.

Expansion opportunities are also listed for Andaman and Nicobar, Pondicherry, Chandigarh, Lakshadweep, Daman and Diu, and Ladakh.

Interested investors can submit a franchise enquiry to request information about investment, store requirements, available territories, franchise fees, inventory, training and the application process.

Applicants should obtain a complete written investment breakup and review all financial, operational, property and agreement conditions before signing.

The information presented here is based on the Franchise India listing accessed in July 2026. Prospective investors should independently verify all financial, legal, product, inventory, operational, territorial and property-related details directly with the authorised Amanté representative before investing.