Three O'Clock Café Franchise Opportunity
Learn about the brand, its product positioning and the franchise opportunity.
Three O'Clock is a 24-hour café chain founded in 2016 in Ho Chi Minh City, Vietnam. The brand serves coffee, fresh tea and café-style food in a modern environment designed for customers throughout the day and night.
The concept caters to working professionals, students, groups of friends and customers looking for a comfortable place to meet, study, work or relax.
Three O'Clock is now seeking franchise partners to support its proposed expansion across India.
01About Three O'Clock
Three O'Clock operates as a contemporary café brand built around all-day accessibility, quality beverages and a comfortable customer experience.
Its outlets combine a modern café ambience with extended operating hours, allowing the brand to serve daytime customers as well as late-night visitors.
The menu is positioned around coffee, fresh tea and products that combine familiar flavours with contemporary café trends.
02Three O'Clock 24-Hour Café Concept
A key feature of the Three O'Clock business model is its 24-hour café format. Extended operating hours may provide access to several customer segments and different dayparts.
- Morning Customers — Coffee, tea and convenient café products for commuters and professionals.
- Daytime Visitors — A comfortable environment for meetings, studying and remote work.
- Evening Groups — A modern setting for social gatherings and casual conversations.
- Late-Night Customers — Café service for night-shift professionals, students and other late-hour visitors.
03Products and Customer Experience
- Coffee Selection — Coffee beverages prepared according to the brand's defined recipes and standards.
- Fresh Tea — Tea-based beverages intended for customers seeking alternatives to coffee.
- Modern Café Environment — Outlets are designed to provide a contemporary and welcoming atmosphere.
- Work and Study Space — The café format is suitable for customers who want to work, study or hold informal meetings.
- All-Day Availability — The 24-hour operating model is intended to serve customers beyond standard café timings.
04Why Choose a Three O'Clock Franchise?
- International Café Concept — Association with a café brand originating in Vietnam.
- 24-Hour Business Model — Extended operating hours may create additional customer and revenue opportunities.
- Established Brand — The brand has been operating since 2016.
- Modern Store Format — The concept combines café service with work, study and social spaces.
- Training Support — Detailed operating manuals are provided to franchise partners.
- Technology Support — Current IT systems are included in the franchise setup.
- Territorial Rights — Exclusive territorial rights are listed as available to a unit franchisee.
05Three O'Clock Franchise Cost and Investment
- Investment Range — INR 30 lakh - 50 lakh.
- Franchise or Brand Fee — INR 5,00,000.
- Royalty or Commission — 7%.
- Anticipated Return on Investment — 100%.
- Likely Payback Period — 1-2 years.
- Exclusive Territorial Rights — Available to a unit franchisee.
06Property Requirements
- Property Type — Commercial.
- Floor Area Requirement — 1,000 - 3,000 sq. ft.
- Preferred Location — Metro cities.
07Training and Franchise Support
- Detailed operating manuals are provided to franchisees.
- Current IT systems are included in the franchise model.
- The supplied brand information refers to comprehensive franchise support and training.
08Franchise Agreement Details
- A standard franchise agreement is available.
- The franchise term is five years.
- The franchise term is renewable.
09Three O'Clock Expansion Plans
Three O'Clock lists franchise expansion opportunities across North, South, East, West and Central India, along with selected Union Territories.
The brand is seeking partners capable of establishing and operating café outlets in suitable commercial locations, particularly within major metropolitan markets.
10How to Apply for a Three O'Clock Franchise
Interested applicants can submit a franchise enquiry form to request information about investment, franchise fees, royalty, available territories, property requirements, training, support and the application process.
11Important Data Correction
The supplied franchise details show the operations commencement year as 1916, while the brand description states that Three O'Clock was founded in 2016 in Ho Chi Minh City. Therefore, the commencement year has been standardised as 2016 in this data.
12Important Investment Note
Investment, return and payback figures may vary depending on location, rental costs, outlet size, operating hours, staffing, utilities, sales performance and final franchise terms. The listed return and payback figures should not be treated as guaranteed financial results.
13Disclaimer
The information presented here is based on the supplied franchise listing. Prospective investors should independently verify all financial, legal, operational, territorial, outlet-count and business-model details directly with the authorised Three O'Clock representative before making an investment decision.
