What a Sandwich operates in the quick-service restaurant market with a product offering centred on Indian-style submarine sandwiches, salads and customised fast-food products.

The brand positions its sandwich-led menu as an alternative to commonly available pizza, burger, Chinese-food and biryani concepts.

The brand states that it has developed its business primarily around a delivery-kitchen restaurant model.

This compact format is designed to reduce high rental costs, minimise manpower requirements and generate revenue through takeaway and delivery volumes.

• Desi submarine sandwiches
• Fresh salads
• Italian paninis
• Mexican tortilla wraps
• Burgers
• Pav burgers
• Loaded fries
• Customised sandwich options
• Quick-service meals
• Delivery-focused food products

The supplied franchise description states that franchise partners can operate three different brands under one investment.

The listing does not identify the names, menus, revenue split or individual operating requirements of the additional brands. These details should be confirmed directly with the company.

• Listed Investment — Approximately INR 1 lakh.
• Listed Brand Fee — INR 50,000.
• Space Requirement — Approximately 70 to 100 sq. ft.
• Suggested Staff — One staff member.
• Expected Monthly Sales — Approximately INR 3 lakh, according to the promotional listing.
• Listed Profit Margin — 43%, according to the promotional listing.
• Format-Based Royalty — The format table lists zero royalty.

• Listed Investment — Approximately INR 3 lakh.
• Listed Brand Fee — Approximately INR 3 lakh.
• Space Requirement — Approximately 70 to 150 sq. ft.
• Suggested Staff — Three staff members.
• Expected Monthly Sales — Approximately INR 5 lakh, according to the promotional listing.
• Listed Profit Margin — 30%, according to the promotional listing.
• Format-Based Royalty — The format table lists zero royalty.

• Compact Store Format — The structured area requirement begins from approximately 70 sq. ft.
• Low-Investment Entry — The structured franchise investment begins from INR 50,000.
• Delivery-Focused Operations — The business model is designed to reduce dine-in infrastructure and rental requirements.
• Multiple Food Categories — The menu includes sandwiches, salads, wraps, burgers, paninis and fries.
• Multiple-Brand Advantage — The listing states that franchisees may operate three brands under one investment.
• Operational Support — Staffing, raw materials, marketing, training and IT support are listed.
• Nationwide Expansion — Franchise opportunities are listed across India.

What a Sandwich seeks partners interested in developing a long-term strategic relationship with the brand.

• Interest in the food and beverage industry
• Ability to operate from an existing home or shop
• Commitment to local customer acquisition
• Willingness to follow operating procedures
• Ability to manage takeaway and delivery orders
• Long-term business-development interest

What a Sandwich describes its franchise support system through three primary areas: Men, Material and Marketing.

• Men — Staffing and labour-service assistance may be provided when required.
• Material — The listing states that approximately 99% of raw materials are delivered to the franchise location through registered vendors.
• Marketing — Digital marketing, content creation and social-media promotional support are provided.

• Detailed operating manuals are provided.
• Training is conducted at the franchisee outlet.
• Field assistance is available.
• Expert guidance from the head office is provided.
• Current IT systems are included.
• Operational launch support is available.
• Digital marketing support is provided.

• Structured Investment Range — INR 50,000 to INR 2 lakh.
• Structured Franchise or Brand Fee — INR 50,000.
• Structured Royalty or Commission — 7%.
• Anticipated Return on Investment — 100%, according to the structured franchise listing.
• Likely Payback Period — 10 to 11 months.
• Exclusive Territorial Rights — Available to a unit franchisee.

• Country-Wise Investment — INR 50,000 to INR 2 lakh.
• Country-Wise Unit Fee — INR 50,000.
• Country-Wise Master Fee — INR 50,000.
• Country-Wise Commission — 7%.
• Region-Wise Investment — INR 50,000 to INR 2 lakh.
• Region-Wise Unit Fee — INR 50,000.
• Region-Wise Master Fee — INR 5,00,000.
• Region-Wise Commission — 7%.

The structured franchise section lists an investment range of INR 50,000 to INR 2 lakh, while the format table lists approximately INR 1 lakh for a cloud kitchen and INR 3 lakh for a physical outlet.

The physical-outlet brand fee is also shown as INR 3 lakh, which equals the stated physical-outlet investment. Applicants should confirm whether this value is correct and whether equipment, inventory, rent deposits and working capital are included.

The cloud-kitchen and physical-outlet format table lists zero royalty, while the structured unit and master-franchise sections list a 7% royalty or commission.

Applicants should confirm which royalty applies to their selected format and whether it is calculated on gross sales, net sales or another revenue base.

The listing states an anticipated return on investment of 100% and a likely payback period of 10 to 11 months.

The promotional format table also presents expected monthly sales and profit margins. Prospective franchisees should verify these projections against food costs, delivery-platform commissions, labour, rent, utilities, marketing expenses and local order volumes.

• Property Type — Domestic.
• Structured Floor Area — 70 to 100 sq. ft.
• Cloud Kitchen Area — 70 to 100 sq. ft.
• Physical Outlet Area — 70 to 150 sq. ft.
• Preferred Locations — Suitable locations across India, including an existing home or shop.

• A standard franchise agreement is available.
• The franchise agreement term is five years.
• The agreement is renewable.
• Exclusive territorial rights are available to a unit franchisee.

What a Sandwich lists franchise expansion opportunities across North, South, East, West and Central India.

Expansion opportunities are also listed for Andaman and Nicobar, Pondicherry, Chandigarh, Lakshadweep, and Daman and Diu.

Interested entrepreneurs can submit a franchise enquiry to request information about unit franchises, cloud kitchens, physical outlets, master-franchise rights, investment and available territories.

Applicants should request a written investment breakup covering franchise fees, equipment, raw materials, staffing, IT systems, marketing support, royalty and working-capital requirements.

The information presented here is based on the Franchise India listing accessed in July 2026. Prospective investors should independently verify all financial, legal, operational, format-specific, royalty, master-franchise and property-related details directly with the authorised What a Sandwich representative before investing.